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YouTube Takes Measures to Encourage Users to Subscribe to Premium

Summary

YouTube continues to find ways to motivate users to switch to its Premium subscription, which requires a monthly fee. For those unwilling to pay, the platform has an additional tactic – watching ads. However, users who attempt to block ads […]

YouTube Kreativno suočava korisnike sa blokadom reklama

YouTube continues to find ways to motivate users to switch to its Premium subscription, which requires a monthly fee. For those unwilling to pay, the platform has an additional tactic – watching ads. However, users who attempt to block ads have noticed a new measure.

Instead of videos loading instantly, users have observed that YouTube intentionally slows down video loading times. This strategy has been noted by users on Reddit who have blocked ads. According to their experiences, after disabling the ad blocker, video loading times significantly improve. Interestingly, this issue is also noticed by users who already pay for a YouTube Premium subscription.

It seems that YouTube does not differentiate between users who use ad blockers and those who are Premium subscribers. As a result, these issues with delayed video loading affect not only the performance of the YouTube site itself but also the functionality of other parts, including the Chrome browser. Some users have reported losing the ability to play videos in full-screen mode after a certain period, which can only be resolved by restarting the browser.

Although some users have not yet experienced these new problems, it appears that YouTube is implementing them in waves. It seems that YouTube wants to make ad blocking an unpleasant enough option to compel users to opt for a monthly subscription.

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