YouTube has recently implemented a new tactic aimed at discouraging users from skipping video ads by slowing down the site. This strategy is designed to incentivize users to not avoid the platform’s main source of revenue – pre-video ads. Instead, […]
YouTube has recently implemented a new tactic aimed at discouraging users from skipping video ads by slowing down the site. This strategy is designed to incentivize users to not avoid the platform’s main source of revenue – pre-video ads. Instead, YouTube offers users two options: disabling ad blockers or subscribing to YouTube Premium.
Users who are accustomed to using ad blockers on YouTube are now faced with a new policy that deems it a violation of the platform’s terms of service. Pre-video ads generate significant revenue for YouTube, clearly indicating that the platform wants to ensure that users either watch the ads or contribute to the revenue through a Premium subscription.
YouTube has adopted a dual approach to deter ad blocker usage. Firstly, users are shown a message reminding them that ad blockers violate the terms of service and encouraging them to disable the blocker to continue viewing content. Secondly, a recently implemented method deliberately slows down the entire site when an ad blocker is detected, which YouTube describes as “suboptimal browsing.”
Testing of this tool has confirmed that YouTube experiences significant performance issues when an ad blocker is active. Video clips load slowly, views do not load properly, and features like Theater mode or full screen become unavailable without refreshing the site.
Now, YouTube viewers are faced with limited choices: endure the inconvenience of a sluggish experience, disable the ad blocker, or upgrade to YouTube Premium for a monthly fee of around ten dollars. This has sparked a debate about user freedom and the platform’s efforts to balance user experience with financial interests, leaving many users frustrated with the limited options available to them.
What is an ad blocker?
An ad blocker is software used to prevent the display of ads on webpages. It allows users to avoid being bombarded with unnecessary advertisements and improve page loading speed.
What is YouTube Premium?
YouTube Premium is a subscription service that enables users to enjoy ad-free content on the YouTube platform, as well as download videos for offline viewing. It also provides access to original YouTube content.
Is disabling the ad blocker the only way to avoid site slowdown on YouTube?
Yes, disabling the ad blocker or subscribing to YouTube Premium are the only options YouTube offers to users who want to avoid site slowdown due to ad blocker usage.