In the rapidly advancing field of artificial intelligence (AI), the impact of AI on jobs in marketing and media was the central theme of the WPP Stream conference in Athens. This transformative trend has reached its peak, causing significant tremors […]
In the rapidly advancing field of artificial intelligence (AI), the impact of AI on jobs in marketing and media was the central theme of the WPP Stream conference in Athens. This transformative trend has reached its peak, causing significant tremors in the advertising industry. However, as AI continues to evolve at an accelerated pace, the question arises on how individuals and companies can prepare themselves for this new business reality.
At this summit held in Bletchley Park, the site where the Allies decrypted Nazi codes during World War II, discussions will revolve around the development of AI surpassing human intelligence. This perspective brings along potentially catastrophic consequences, as advanced AI systems may not align with human values.
Nevertheless, it is already evident that AI, in its current form, is highly disruptive. The discussions at the WPP Stream conference leaned towards pessimism, considering that many jobs will soon be replaced by artificial intelligence. The rapid pace of change poses the greatest short-term threat. Any industry can experience a complete collapse when the environment changes faster than it can adapt.
So, how can individuals and companies prepare for this new business landscape? Firstly, they need to embrace AI and seize every opportunity to familiarize themselves with the tools that will have the greatest impact. Experimenting, playing around, and utilizing these tools are necessary. Understanding AI is crucial to ensure that it becomes an opportunity rather than just a threat.
However, a significant advantage of large language models in artificial intelligence is their need for authentic human content to avoid model collapse. Essentially, when AI is fed with content generated by other AI, errors are reproduced and repeated until the system starts producing gibberish. This means that real humans are still necessary for creating original content.
Despite facing unprecedented disruption, we also have significant opportunities. The application of artificial intelligence in fields such as medicine, finance, and production will change the game, and the same will happen in marketing. As mentioned at the WPP Stream conference, new job opportunities are already emerging in companies that have embraced AI technology. Those who prepare for these changes will have an advantage in this new world.
1. How does artificial intelligence impact jobs in marketing and media?
Artificial intelligence has the potential to significantly change jobs in marketing and media. Some estimate that creative production costs can be reduced by 85%, and advertising can be automated. This can lead to a significant decrease in the need for human labor in these industry sectors.
2. What are the opportunities and threats of AI in today’s world?
The possibilities of artificial intelligence are enormous. Its implementation in medicine, finance, and production can bring significant innovation and efficiency. However, there is also a threat from artificial intelligence that does not align with human values and may have negative consequences for society.