The Entertainment Software Association (ESA), the organizer of the renowned video game trade show, E3, recently announced that they have decided to permanently cancel the event. After more than 25 years of existence, this central event for the unveiling of […]
The Entertainment Software Association (ESA), the organizer of the renowned video game trade show, E3, recently announced that they have decided to permanently cancel the event. After more than 25 years of existence, this central event for the unveiling of video games will no longer be held. While ESA remains dedicated to advocating for its members and the industry workforce, E3 will no longer take place.
E3, also known as the Electronic Entertainment Expo, has been a longstanding hub for development teams and game publishers to publicly showcase their latest projects. Over the past three years, E3 even opened its doors to the public, attracting fans and passionate gamers from around the world.
However, the COVID-19 pandemic has significantly impacted the fate of E3. The event was canceled in 2020, and although attempts were made to revive it as a digital event in 2021, it failed to recapture its former glory. Surveys have shown that companies are increasingly inclined to organize their own events to directly engage with the audience and unveil their new products, rather than relying on a centralized show like E3.
Stanley Pierre-Louis, the President and CEO of ESA, explained that E3 is no longer necessary as companies have alternative ways to connect with consumers and promote their products. ESA believes that companies are now capable of organizing their own physical and digital events, creating new opportunities for interaction with fans and partners.
While E3 will be absent in 2024, there is an alternative that has already demonstrated its success over the past year. Geoff Keighley, a well-known journalist and producer, has announced that the Summer Game Fest, a replacement for E3 that first emerged during the pandemic, will be held again next year. This event provides a platform for game promotion, exclusive announcements, and interactive experiences, aiming for direct engagement with the audience.
Although the end of E3 marks a significant change for the video game industry, its legacy and influence will forever remain. New challenges and opportunities arising from digital platforms and companies’ own events promise an exciting future for the video game industry.