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The New Era of App Marketplaces in Europe: Apple’s Strategic Changes

Summary

Apple, one of the leading American tech giants, has recently announced significant changes in its business strategy within the European Union. These changes are a part of their compliance with the Digital Markets Act (DMA), which is set to go […]

Epl najavljuje velike promene u poslovanju sa aplikacijama u Evropi

Apple, one of the leading American tech giants, has recently announced significant changes in its business strategy within the European Union. These changes are a part of their compliance with the Digital Markets Act (DMA), which is set to go into effect in March of this year.

The goal of these changes is to provide EU consumers with more choices when it comes to acquiring and installing applications, while simultaneously offering greater flexibility to app developers. According to Apple representatives, these changes also address the need to protect EU users from the growing threats to privacy and security brought by this new legislation.

Fees for using Apple’s app stores will be reduced, and users will have the ability to download competing app marketplaces onto their iPhones and iPads. This represents a significant step towards increased competition in the mobile app market.

Apple emphasizes that these changes are designed to provide developers with new tools and conditions for alternative app distribution and payment processing, as well as opportunities for using alternative search engines, contactless payments, and other features.

The European Union has exerted strong pressure on Apple to change its business practices after developers accused the American company of not complying with market competition rules.

These shifts in Apple’s operations signify an important milestone towards greater innovation and competition in the European mobile app market. Consumers will have more choices, while developers will enjoy increased flexibility. It is expected that these changes will contribute to further growth of the digital economy in the EU.

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