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The Changing Landscape of Apple’s App Store in Europe

Summary

Apple has announced significant changes to the way its App Store functions in Europe in accordance with the new European Union law on digital markets. These policy changes represent a significant step forward for the company. One key change is […]

Kompanija Apple menja pristup svojem App Store-u u Evropi

Apple has announced significant changes to the way its App Store functions in Europe in accordance with the new European Union law on digital markets. These policy changes represent a significant step forward for the company.

One key change is that developers will now be able to offer their applications through alternative app stores, in addition to the App Store. This will provide developers with greater freedom and choice in distributing their apps.

Furthermore, Apple is introducing a “basic technology fee” of €0.50 per annual installation for popular applications and reducing the commission in the App Store from 30% to 17% for developers who continue to use their services. These billing changes will help developers generate higher revenues from their apps.

While there will be greater flexibility in app distribution, Apple emphasizes that it will continue to implement security measures to protect iOS devices from malware and other security threats.

It is important to note that these changes will only be implemented in the European Union market. Additionally, EU users will have the option to select their default web browser on iOS devices.

These changes are in response to the legal requirements of the European Union and mark a new chapter in Apple’s business strategy in Europe. The impact of these changes on the app market and user experience remains to be seen.

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