Meta, the tech company behind Facebook, Instagram, and WhatsApp, is increasingly focusing its attention on the development of artificial intelligence (AI) and the creation of the metaverse – a new virtual world. In the latest earnings report, Mark Zuckerberg, CEO […]
Meta, the tech company behind Facebook, Instagram, and WhatsApp, is increasingly focusing its attention on the development of artificial intelligence (AI) and the creation of the metaverse – a new virtual world. In the latest earnings report, Mark Zuckerberg, CEO of Meta, emphasized that AI will be the “biggest area of investment in 2024.”
Rather than continuing to hire new personnel to manage this development, Meta will “de-prioritize some non-AI projects” and redirect employees to AI development. Unlike other tech giants, Meta seems to be building a diverse set of AI tools and applications instead of solely focusing on a single assistant.
Meta AI is their new universal assistant, but the company is also creating chatbots for business purposes, artificial representations of famous personalities, and even imaginative AI characters. Zuckerberg stated that people are expected to interact more with these various assistants, which will enhance user engagement and scale the company’s products.
Analysts have been curious about how Meta will monetize these investments in AI. Zuckerberg emphasized that AI will increase user engagement and open up opportunities for more monetization through advertisements, as well as through business chatbots providing customer support.
While the metaverse is also a long-term focus for the company, AI currently takes center stage. “AI will change every aspect of Meta’s empire, from social networks and messaging to advertising,” said Zuckerberg.
In previous quarterly earnings reports, metaverse development held greater significance. However, with the emphasis on artificial intelligence, Meta is preparing to usher in a new era in the tech world. Through the combination of AI and the metaverse, Meta offers new possibilities for interaction, growth, and monetization of its platforms.