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Pinterest Introduces AI Body Type Filter for a More Inclusive Search

Summary

Pinterest has started testing an AI body type filter to make searches more inclusive. This new feature allows users to filter search results for products based on different body types. Pinterest executives claim that this function has the potential to […]

Pinterest Introduces AI Body Type Filter for a More Inclusive Search

Pinterest has started testing an AI body type filter to make searches more inclusive. This new feature allows users to filter search results for products based on different body types. Pinterest executives claim that this function has the potential to not only improve search diversity, but also increase brand engagement.

Why is this important? The ability for users to see how clothing fits their unique body shape can greatly impact their purchasing decision, leading to a higher number of conversions.

Rollout: The AI body type filter is currently available in the following countries:

  • United States
  • United Kingdom
  • Ireland
  • Canada
  • Australia
  • New Zealand

Pinterest has confirmed that this technology will soon expand to additional international markets.

What Pinterest says? Sabrina Ellis, Chief Product Officer at Pinterest, stated to TechCrunch:

“We are committed to building a more positive internet, and with these developments, we hope to bring a more personalized experience to Pinterest.”

“We are still in the early testing phase and look forward to sharing more insights and information soon.”

FAQ:

1. What is the AI body type filter on Pinterest?

The AI body type filter is a tool that allows users to filter search results for products based on different body types.

2. What body type filters are currently available on Pinterest?

The currently available body type filters on Pinterest are for women’s fashion and wedding ideas.

3. When will this technology expand to additional international markets?

Pinterest has confirmed that this technology will soon expand to additional international markets, but exact dates have not been provided.

4. How can this technology impact a user’s purchasing decision?

The ability for users to see how clothing fits their unique body shape can greatly impact their purchasing decision, as it provides them with greater confidence and assurance that the selected product will suit them.

Source: pinterest.com