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Meta’s AI Creation of Celebrity-Based AI Characters: Tamika, Meta’s AI Character Based on Naomi Osaka

Summary

For those unfamiliar, an AI chatbot is something you can converse with about anything. Just don’t call them by the names of famous personalities – it usually annoys them (digital culture expert Jules Terpak explains all in her video “Media […]

Meta’s AI Creation of Celebrity-Based AI Characters: Tamika, Meta’s AI Character Based on Naomi Osaka

For those unfamiliar, an AI chatbot is something you can converse with about anything. Just don’t call them by the names of famous personalities – it usually annoys them (digital culture expert Jules Terpak explains all in her video “Media is Changing”). In a recent blog post, ICYMI author Lije Haberman tested new chatbots with famous personalities and noted, “When I asked Billie which sneakers to buy this season, the non-Kendall bot told me to get Converse and Vans,” despite Jenner being the star of Gucci’s latest campaign. Several comments on the blog criticized mega-rich celebrities for participating in Meta’s initiative. An anonymous user, Angel Evans, wrote, “I can’t believe they sold their rights to their faces and identities just to gain more publicity and fame… Dark times are coming.” According to reports, Meta paid the most famous individuals $5 million each. Kendall Jenner’s bot generated the most online conversations and has nearly 200,000 followers. Other celebrity-based bots owned by Meta have fewer than 15,000 followers each.

To understand the motives behind this endeavor, let’s take a look at the Meta Connect 2023 conference held in late September, where Meta’s CEO and founder, Mark Zuckerberg, spoke about the company’s focus on integrating artificial intelligence into its products and stated, “The key priority will be developing real connections with our loved ones.” People may turn to AI bots to find fun things to do while visiting New York – “Billie will be there to help you.” Zuckerberg also explained why they hired culture icons and influencers for bots featuring famous personalities – “To make it feel like you’re talking to people you know.” In other words, we live in a time of parasocial relationships and the loneliness economy.

FAQ

Q: What is an AI chatbot?
A: An AI chatbot is a program that allows users to have conversations on various topics.

Q: What celebrities are featured in Meta’s AI character creation project?
A: Meta has created AI characters based on famous personalities such as Billie, Kendall Jenner, Charli D’Amelio, Paris Hilton, Snoop Dogg, Tom Brady, and Naomi Osaka.

Q: How are the AI-generated images created?
A: The AI-generated images are created using video recordings and studio photographs of public figures.

Q: Do the AI characters have active chat features?
A: While the AI characters have interactive chat features, this option may be disabled for some users.

Q: What was the response to Meta’s initiative?
A: There were mixed reactions, with some criticizing celebrities for participating in the project and others expressing excitement about the potential of AI-based chatbots.

Q: What were Meta’s motives for this endeavor?
A: According to Meta’s CEO, the focus is on developing meaningful connections with loved ones and creating a sense of familiarity through the use of AI chatbots based on famous personalities.