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Meta Excited about Apple’s Upcoming Vision Pro Headset Launch

Summary

Meta, formerly known as Facebook, expresses optimism regarding the upcoming launch of Apple’s Vision Pro headset. Despite investing significant resources in developing their own VR devices, they still account for a small portion of overall revenue, while the concept of […]

Meta vidi Apple Vision Pro hedset kao ključnu promenu na tržištu VR tehnologije

Meta, formerly known as Facebook, expresses optimism regarding the upcoming launch of Apple’s Vision Pro headset. Despite investing significant resources in developing their own VR devices, they still account for a small portion of overall revenue, while the concept of the metaverse remains elusive for most consumers. However, Meta sees an opportunity for Apple’s presence in the market to validate the value of their investments in AR/VR technology and attract a larger user base.

According to sources from The Wall Street Journal, Meta employees view the Quest as the main alternative to Apple’s product, similar to the role Android plays in the world of smartphones. The new software that will be available for the Quest heralds the arrival of new applications, which should attract a larger number of users. Additionally, Meta offers its Quest headsets at a lower price than Apple’s Vision Pro headset, making them a more affordable alternative.

Meta’s executives are also inspired by Apple’s concept of “spatial computing,” which combines virtual imagery with the real environment. This unique approach from Apple has caught Meta’s attention, although it seems that Apple consistently avoids using the term “metaverse.”

The launch of Apple’s Vision Pro headset is scheduled for February 2023, and Meta hopes that this unveiling will revitalize the VR headset market and garner more attention from users. While there are differences between Meta and Apple in terms of the vision of the metaverse, both share the same goal – to provide users with an incredible virtual reality experience.

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