Artificial Intelligence (AI) has become a buzzword in recent years, with organizations across various industries investing in AI tools and strategies. However, what does it take for these tools to truly stand out and deliver results for agencies? Hylink Group’s […]
Artificial Intelligence (AI) has become a buzzword in recent years, with organizations across various industries investing in AI tools and strategies. However, what does it take for these tools to truly stand out and deliver results for agencies? Hylink Group’s Sorano.ai, a groundbreaking AI platform, is redefining the game.
In September, Hylink Group’s technology division, Forge, unveiled Sorano.ai, an all-in-one AI platform. What sets Sorano apart is its unique ability to customize and implement the platform for individual clients, powered by a network of AI assistants that continually learn and improve their skills over time.
Similar to other AI platforms in marketing and advertising, Sorano.ai aims to provide functionalities such as consumer analytics, campaign management, media buying using predictive algorithms, and machine learning models. However, what truly sets Sorano.ai apart is its use of AI agents to explain its artificial intelligence models, effectively eliminating human bias during data processing and enrichment. It’s not just the AI model itself that makes our solution exceptional, but also the AI agent that drives its training.
But how do these AI agents work? Unlike traditional AI that relies on large amounts of human-labeled data to train its machine learning algorithms, agents are autonomous entities that actively communicate with their environment, collect data through sensors, and execute actions through actuators to achieve their goals. This self-learning ability enables our AI agents to continuously improve their performance, eliminating the need for a large team of experts constantly correcting and updating our database.
In a recent interview, Humphrey Ho, Managing Partner at Hylink Group, explained the agency’s decision to develop this proprietary software and how clients in the fashion, luxury, and beauty industries are leveraging its capabilities. “We want to become true consultants and advisors,” said Ho. “To achieve that, we need the ability to analyze data to identify competitive strategies and assist clients in their decision-making process. The decision to create an AI tool was intuitive.”
Frequently Asked Questions (FAQ):
What is Sorano.ai?
Sorano.ai is an all-in-one AI platform developed by Hylink Group, serving as a tool that provides consumer analytics, campaign management, media buying, and other functionalities using predictive algorithms and machine learning models.
What makes Sorano.ai different from other AI software?
Sorano.ai utilizes AI agents to explain its artificial intelligence models, effectively eliminating human bias during data processing and enrichment. What truly sets our solution apart is not just the AI model itself, but also the AI agent that drives its training.
How do these AI agents work?
Traditional AI relies on large amounts of human-labeled data to train its machine learning algorithms. Agents, on the other hand, are autonomous beings that actively interact with their environment, gather data through sensors, and perform actions through actuators to achieve their goals.
What is the most promising aspect of new technologies like AI?
AI is akin to any other digital good. It accelerates productivity, innovation, and pushes our clients and ourselves beyond what we could imagine. AI expands our perception of how quickly tasks can be accomplished and fuels our imagination. It provides us with a deeper understanding of how to swiftly uncover solutions through a multidisciplinary approach to thinking. Traditional search methods are inherently two-dimensional, offering only closed answers.
As AI continues to revolutionize the marketing and advertising landscape, Sorano.ai stands at the forefront, empowering agencies to unlock the full potential of AI-driven strategies and deliver outstanding results for their clients. With its unique AI agents and customizable capabilities, Sorano.ai is paving the way for true AI consultancy and innovation.
– Hylink Group (www.hylinkgroup.com)
– Digiday (www.digiday.com)