Вештачка интелигенција

Internet Product Search Hindered by Spam Content and Affiliate Links

Summary

In a recent study conducted by German scientists, a growing problem in internet search engines has been highlighted. The search for products through reviews and purchasing recommendations has become more difficult due to the overwhelming presence of spam content and […]

Pretraga proizvoda na internetu otežana zbog spam sadržaja i affiliate linkova

In a recent study conducted by German scientists, a growing problem in internet search engines has been highlighted. The search for products through reviews and purchasing recommendations has become more difficult due to the overwhelming presence of spam content and affiliate links.

The researchers analyzed nearly 7,400 queries on three popular search engines – Google, Bing, and DuckDuckGo. The main conclusion of the study is that search engines have “significant issues” with so-called “affiliate” links, which are paid links that redirect users to vendors.

Although the total number of product views with affiliate links is not large, the researchers noticed that these views are disproportionately represented in search results. The quality of these links is not a crucial factor, but rather their high ranking achieved through the use of SEO tools.

This creates a trust issue between consumers, search engines, and partners. Affiliate partners often prioritize optimizing the ranking of their websites instead of investing in high-quality product content. As a result, web pages containing multiple affiliate links but less quality text appear.

Additional challenges arise from the increase in content generated by artificial intelligence, which can further lead to a decline in the quality of search results.

Google has emphasized that this study only focuses on product reviews and does not reflect the overall quality of their search. They have implemented specific improvements to address these issues and claim to have made more progress than other search engines over the past year.

Researchers believe that this issue is worthy of attention, but they do not currently see an obvious solution. Janek Bevendorf, a researcher at the University of Leipzig and co-author of the study, highlights the important role of marketing and SEO optimization in today’s online content and suggests that a complete ban is not the solution.

In the end, the question remains whether the cat-and-mouse game between search engines, marketers, and users will ever be resolved.

Frequently Asked Questions (FAQ):

1. What are the problems in internet search engines?
– A recent study highlights the increase in spam content and affiliate links, making product search through reviews and recommendations more challenging.

2. What are affiliate links?
– Affiliate links are paid links that direct users to vendors. They often have a high ranking in search results.

3. Why are affiliate links problematic?
– Although the total number of product views with affiliate links is not large, they are disproportionately represented in search results. The quality of these links is not a crucial factor, but rather their high ranking achieved through SEO tools.

4. How do affiliate partners impact the quality of product content?
– Affiliate partners often focus on optimizing the ranking of their web pages rather than providing high-quality product content. This leads to the appearance of web pages with more affiliate links but less quality text.

5. How does artificial intelligence impact the quality of search results?
– The increase in content generated by artificial intelligence can further lead to a decline in the quality of search results.

6. How is Google addressing these issues?
– Google has emphasized that this study only focuses on product reviews and does not reflect the overall quality of their search. They have implemented specific improvements to address these issues and claim to have made more progress than other search engines over the past year.

7. Is there a solution to these problems?
– Researchers believe that this issue is worthy of attention, but they do not currently see an obvious solution. Marketing and SEO optimization play an important role in today’s online content, and a complete ban is not the solution.

8. Will this situation ever be resolved?
– The question remains whether the cat-and-mouse game between search engines, marketers, and users will ever be resolved.

For more information, visit the following links:
– Google
– Bing
– DuckDuckGo