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Google’s AI-Powered Search Tool Facilitates Online Shopping

Summary

Google’s Search Generative Experience (SGE), an AI-powered search tool, has introduced several new options that help users find specific and unique products for themselves or their friends. These options include using artificial intelligence to generate gift ideas or fashion items […]

Google’s AI-Powered Search Tool Facilitates Online Shopping

Google’s Search Generative Experience (SGE), an AI-powered search tool, has introduced several new options that help users find specific and unique products for themselves or their friends. These options include using artificial intelligence to generate gift ideas or fashion items that can then be purchased. Additionally, Google is expanding the virtual try-on capabilities for men ahead of the holiday season.

Starting today, users in the United States who are already signed up for SGE through Search Labs will have the choice of suggested subcategories when searching for gift ideas, along with links to useful content to learn more about a particular product or gift category. For example, if you search for “great gifts for cooks,” you will receive adjustable subcategories such as special tools, artistic ingredients, cooking subscriptions, and cooking classes. Users can then click on these subcategories to browse through the selection of gifts and choose a product to purchase. This option is a great way to expand your knowledge when buying gifts for someone with specific hobbies or interests you may not be familiar with.

But what if you can imagine exactly what you want, but have trouble finding the actual version to buy? The upcoming feature for SGE is designed to solve that problem by allowing users to generate photorealistic images using textual descriptions of the clothing they desire—such as “colorful patterned jacket”—and then find similar real products available for purchase online. Users can refine their query to ensure the generated images match their exact requirements, and then scroll down to see a selection of visually similar products from the 35 billion products offered on the Google Shopping platform. Google states that this new feature will be rolled out for mobile devices in the United States for SGE users in December.

This can save you time that would otherwise be spent searching for the perfect jacket on specific clothing websites.

As a final update, not limited to SGE users, there is a small expansion to Google’s AI-powered virtual try-on tool. Starting today, men’s shirts from hundreds of brands like Abercrombie, Banana Republic, JCrew, and Under Armour will be available for virtual try-on, allowing users to see how a shirt or sweater will look on 40 models with different skin tones, body shapes, sizes, and heights. This feature is currently only available through the Google app and mobile browsers in the United States, although Google says it will soon be accessible on desktop as well.

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