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Google Set to Eliminate User Tracking via Cookies

Summary

Google recently announced a significant change that will impact the way websites track and collect user data. Starting from January 4th, Google will begin disabling third-party cookies, computer files that track user behavior on the internet. This change will initially […]

Google uskoro ukida praćenje korisnika putem kolačića

Google recently announced a significant change that will impact the way websites track and collect user data. Starting from January 4th, Google will begin disabling third-party cookies, computer files that track user behavior on the internet. This change will initially be implemented for one percent of Google Chrome users worldwide, approximately 30 million people.

The option, named “Tracking Protection,” aims to limit the use of tracking cookies on websites. This will present a challenge for advertisers and other companies that relied on these cookies to gather user data and personalize their online experience.

How will this change affect you? If you are a Google Chrome user and have third-party tracking cookies disabled, you can expect to see less personalized ads and content on the websites you visit. Additionally, your online behavior will be less tracked, reducing the possibility of your data being used for targeted advertising.

Do you need to take any action? If you wish to retain the option of tracking via third-party cookies, you can manually enable it in the settings of Google Chrome. However, it is recommended to try out the “Tracking Protection” option to see how it will affect your internet experience.

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