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Google Introduces New Privacy Tool to Protect Chrome Users

Summary

Google has recently announced that starting from January 4, 2024, it will restrict the use of third-party cookies for a specific group of Chrome users. This new tool, called “Tracking Protection,” aims to enhance the privacy of internet browser users […]

Nova Google alatka štiti privatnost korisnika Chromea

Google has recently announced that starting from January 4, 2024, it will restrict the use of third-party cookies for a specific group of Chrome users. This new tool, called “Tracking Protection,” aims to enhance the privacy of internet browser users by reducing the ability to track their online behavior.

Instead of allowing third-party cookies to continue collecting user information, Google will implement a feature that will disable such cookies for a certain group of Chrome users. Initially, around 30 million people worldwide will be the first to access this functionality.

Third-party cookies are computer files that track a user’s behavior and habits on the internet. This practice is often considered invasive and poses a potential threat to user privacy. Google’s new tool represents a step towards protecting users from such tracking, giving them control over the information collected about their browsing habits.

The adoption of this tool by Google has the potential to impact the digital marketing industry, which relies on third-party cookies for tracking user behavior and targeting advertisements. While this change will bring greater privacy for users, marketing companies will need to adapt to new conditions and seek alternative methods for tracking and targeting consumers.

The new tool for limiting third-party cookies will be available to users worldwide, and Google hopes that it will enhance the browsing experience and protect the privacy of its users.

FAQ

Q: What are third-party cookies?
A: Third-party cookies are computer files that track a user’s behavior and habits on the internet.

Q: Why are third-party cookies seen as invasive?
A: Third-party cookies are often considered invasive because they can potentially compromise user privacy by collecting personal information without explicit consent.

Q: How will Google’s new tool impact digital marketing?
A: Google’s new tool will limit the use of third-party cookies, which will require marketing companies to find alternative methods for tracking and targeting consumers.

Q: Will the new tool be available to all Chrome users?
A: Yes, the new tool will be available to Chrome users worldwide, aiming to enhance their browsing experience and protect their privacy.