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Google Introduces a Brand-New Privacy Protection Feature: Here’s What It Means for Your Privacy

Summary

Google has always been one of the biggest violators of privacy on the internet, but the situation is now changing. Starting from January 4th, Google will begin disabling third-party cookies that track your online behavior. This change will have a […]

Google uvodi značku za zaštitu od praćenja: Evo šta to znači za vašu privatnost

Google has always been one of the biggest violators of privacy on the internet, but the situation is now changing. Starting from January 4th, Google will begin disabling third-party cookies that track your online behavior. This change will have a significant impact on the privacy of Google Chrome users.

The tech giant will randomly select one percent of Chrome users, which will be approximately 30 million people worldwide, to be the first to use the new feature called “Tracking Protection”. By using this feature, Google will restrict websites from using third-party cookies to track users while they surf the internet.

If you are among the randomly selected users, on January 4th, you will see a notification on your Chrome browser informing you that you are among the first to try out Tracking Protection and that the use of third-party cookies for tracking your activity will be limited.

This change will automatically limit third-party cookies during your internet browsing, reducing the ability to track your activity. Google plans to completely eliminate the use of third-party cookies for all users in the second half of 2024.

As the company stated, “When it comes to improving privacy on the internet, the job is never done.” That is why Google will continue investing in features that protect your data and provide greater control over their usage. This new feature is just one step towards greater user privacy on the internet.

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