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Facebook and Instagram Use Link History for Targeted Advertising

Summary

Facebook and Instagram users may have noticed the option to activate the “link history” feature. This option allows you to track all the links you visit through the built-in browsers on these platforms. According to Meta, the company behind Facebook […]

Meta koristi istoriju linkova za poboljšanje oglašavanja

Facebook and Instagram users may have noticed the option to activate the “link history” feature. This option allows you to track all the links you visit through the built-in browsers on these platforms.

According to Meta, the company behind Facebook and Instagram, this feature ensures that you “never lose” your links. It is presented in the app as an easy way to revisit recently visited links, which are now saved in one place in your search activity on Facebook.

However, according to a report by Gizmodo, this feature also serves as a means for Meta to enhance targeted advertising. The company has faced setbacks after Apple tightened its measures against in-app tracking. The “link history” feature provides an convenient way for Meta to leverage information about your link history to improve ads on their platforms.

Instagram also has a similar feature that tracks links users visit through the in-app browser. While these settings are not new, many users may only now be discovering their existence.

This situation raises concerns among privacy advocates, who fear that Meta is employing increasingly sophisticated methods to collect data on users’ online activities.

The good news is that you can easily check if you have the “link history” feature enabled and disable it if necessary. The process to disable this feature is simple and can be done on both Facebook and Instagram.

FAQ:

  1. How can I check if I have the “link history” feature enabled?
    Open a link within the app and click on “…” to open the settings in the built-in browser. Look for the toggle switch for “link history”. If it is enabled, you will need to disable it and confirm through a pop-up window that you want to disable it.
  2. How long can the process of deleting link history take?
    Although both apps will immediately delete your link history from their applications, Meta states that the deletion process may take up to 90 days. This means that your previous search activity may still impact your targeted ads for several weeks after disabling link tracking.