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Are Facebook and Instagram Tracking Your Links?

Summary

Many users of Facebook and Instagram may not have been aware of the “link history” feature available on these platforms. This feature allows tracking all the links that users visit through the built-in browsers on Facebook and Instagram. Although Meta […]

Da li Facebook i Instagram prate vaše linkove?

Many users of Facebook and Instagram may not have been aware of the “link history” feature available on these platforms. This feature allows tracking all the links that users visit through the built-in browsers on Facebook and Instagram.

Although Meta company claims that this feature is there to provide users with a centralized view of their previously visited links, there are other implications. Specifically, this feature enables Meta to collect information about link history in order to improve targeted advertising.

To check if you have the “link history” enabled and disable it, the process is simple. On Facebook, open a link within the app and click on the “…” to access the settings in the built-in browser. Then look for the switch for “link history” and disable it. A similar process can be done on Instagram by going to the browser settings within the app.

It’s important to note that although both applications will immediately delete your link history from their apps, Meta states that this deletion process may take up to 90 days. This means that your previous search activity may still impact the display of targeted ads for several weeks even after you have disabled link tracking.

Frequently Asked Questions:

  1. Will disabling “link history” affect the functionality of Facebook and Instagram?
  2. No, disabling “link history” will not affect the basic functionalities of Facebook and Instagram. You will still be able to use these platforms normally.

  3. Does Meta share the collected information about link history with others?
  4. Meta company claims that they do not share the collected information about link history with third parties. However, it is important to be aware that companies often change their privacy policies, so it is crucial to regularly check for such updates.

  5. What happens to the previous link history after disabling this feature?
  6. After disabling “link history,” both applications will immediately delete your previous link history. However, Meta states that this deletion process may take up to 90 days.