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Apple to Open App Market in Response to EU Digital Markets Act

Summary

In a recent announcement, Apple has stated that iPhone users in the European Union will soon be able to utilize alternative app stores and install applications from other app markets. This decision comes as a response to the EU Digital […]

Promene u zakonu EU primoravaju Apple da otvori tržište aplikacija

In a recent announcement, Apple has stated that iPhone users in the European Union will soon be able to utilize alternative app stores and install applications from other app markets. This decision comes as a response to the EU Digital Markets Act (DMA), which requires major digital companies to open up their closed systems to third parties.

Previously, iPhone users were only able to download apps from the company’s internal App Store. However, the new law compels Apple and other major providers to allow other app stores on their devices.

Nevertheless, despite users being able to use alternatives to the App Store, Apple will retain certain control over app installation. Customers will be required to use “certified” markets approved by Apple in order to install apps not available on the App Store.

Apple’s Senior Vice President of Worldwide Marketing, Phil Schiller, has emphasized the risks that direct app installation can pose to user security and data protection. Therefore, Apple will have the ability to automatically scan all apps on alternative markets to detect malware and other cybersecurity threats.

While this exposes European users to increased risks, the new regulations aim to ensure greater competition in digital markets and create space for new innovations. This change will provide iPhone users with a wider choice of apps and enhance competition among app stores.

Frequently Asked Questions (FAQs):

1. What is the main change announced by Apple?
– Apple has announced that iPhone users in the European Union will be able to use alternatives to the App Store and install apps from other app markets.

2. What is the EU Digital Markets Act (DMA)?
– The EU Digital Markets Act is a law that requires major digital companies to open their closed systems to third parties.

3. How could iPhone users previously download apps?
– Previously, iPhone users could only download apps from the company’s internal App Store.

4. Will Apple have complete control over app installation?
– No, Apple will retain certain control. Users will need to use “certified” markets approved by Apple in order to install apps not available on the App Store.

5. Why does Apple want to retain control over app installation?
– Apple wants to ensure user security and data protection. They will be able to automatically scan all apps on alternative markets to detect malware and other cybersecurity threats.

Key Terms:

– App Store: The official app store for iPhone devices by Apple.
– App Market: Platform for downloading and installing apps on mobile devices.
– Digital Companies: Major companies that provide digital services, such as apps, internet services, etc.
– DMA: EU Digital Markets Act.

Proposed Related Links:

– Apple Serbia
– Delegation of the European Union to the Republic of Serbia