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Apple Faces Sales Ban on Controversial Smartwatches, Announces New Strategy

Summary

In a recent development, the Appeals Court in the United States has upheld the ban on the sale of Apple Watch Series 9 and Ultra 2. This decision comes as a significant blow to the tech giant and opens up […]

Američki apelacioni sud potvrđuje zabranu prodaje spornih modela Apple sata, kompanija najavljuje novu strategiju

In a recent development, the Appeals Court in the United States has upheld the ban on the sale of Apple Watch Series 9 and Ultra 2. This decision comes as a significant blow to the tech giant and opens up space for new strategies.

The dispute between Apple and Masimo, a company specializing in medical technology and innovations, revolves around the technology for measuring oxygen levels in the blood. Masimo alleges that Apple unlawfully used their technology. After the United States International Trade Commission confirmed the patent infringement last year, Apple filed an appeal, which was recently rejected.

In response to the court’s decision, Apple plans to introduce versions of their watches without the controversial oxygen sensor. This move is aimed at preserving market share and reducing the impact of the sales ban.

Joe Kiani, the CEO of Masimo, emphasizes the importance of protecting intellectual property and highlights this court decision as a significant victory. On the other hand, Apple expresses disagreement and promises to minimize the impact of this decision on customer access to Apple Watch.

This legal twist comes at a time when Apple is leading the global smartphone market, surpassing Samsung and becoming an industry leader. With a new strategy and improved models, Apple will strive to maintain its position and provide customers with high-quality products.

Frequently Asked Questions:

  1. What is the reason behind the sales ban on Apple Watch Series 9 and Ultra 2 in the United States?
  2. The sales ban relates to the dispute between Apple and Masimo, which revolves around the technology for measuring oxygen levels in the blood. Masimo alleges that Apple unlawfully used their technology, and the Appeals Court has decided to temporarily prohibit the sale of the disputed smartwatch models.

  3. What is Apple’s plan regarding this court decision?
  4. Apple plans to introduce versions of their watches without the controversial oxygen sensor. This is a step towards preserving market share and reducing the impact of the sales ban.

  5. How has Masimo reacted to the court’s decision?
  6. Joe Kiani, the CEO of Masimo, believes that this court decision is a significant victory for intellectual property protection.

  7. How is Apple responding to the court’s decision?
  8. Apple expresses disagreement with the court’s decision and promises to make efforts to minimize the impact on customer access to Apple Watch.

Definitions:

  1. Patents:
  2. Legally recognized exclusive rights granted to inventors or owners of innovations. A patent allows the owner to control the use, sale, or copying of the invention.

  3. Intellectual Property:
  4. Legally recognized rights relating to intellectual and creative works, such as patents, copyrights, trademarks, or designs.

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