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An Impasse in Hollywood Strike Negotiations: The Impact of Artificial Intelligence

Summary

After 111 days of strike, negotiators for Hollywood actors and major film studios have failed to resolve issues related to artificial intelligence (AI) and other concerns, announced the SAG-AFTRA union late on Wednesday. The union presented a revised proposal on […]

An Impasse in Hollywood Strike Negotiations: The Impact of Artificial Intelligence

After 111 days of strike, negotiators for Hollywood actors and major film studios have failed to resolve issues related to artificial intelligence (AI) and other concerns, announced the SAG-AFTRA union late on Wednesday. The union presented a revised proposal on the use of artificial intelligence to representatives of the Alliance of Motion Picture and Television Producers (AMPTP), which represents companies such as Netflix, Walt Disney, and other media houses. In their communication to SAG-AFTRA members, the union stated that they met with AMPTP “for over three hours in the afternoon and evening to present and review our revised proposal.”

The union has been seeking limitations on the use of generative AI technology in film and TV production. Actors are concerned that they could be replaced by digital performers or that their characters could be utilized without their permission. The statement mentioned that other issues are still under discussion. “We continue to await AMPTP’s response to our comprehensive counterproposal, which we provided to them on Saturday, addressing the outstanding issues,” SAG-AFTRA stated. Representatives of AMPTP did not immediately respond to the request for comment.

FAQ

What is Artificial Intelligence (AI)?
Artificial Intelligence (AI) refers to computer systems’ ability to perform tasks that typically require human intelligence, such as image recognition, speech processing, or solving complex problems.

How will Artificial Intelligence impact the film industry?
The use of artificial intelligence in the film industry can enable faster and more cost-effective creation of visual effects. However, it also raises questions regarding the replacement of actors with digital characters and the unauthorized use of their likenesses.

Source: Reuters – www.reuters.com