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Adobe Strengthens AI-Powered Video Capabilities with Rephrase.ai Acquisition

Summary

Adobe has successfully completed the acquisition of Rephrase.ai, a Bengaluru-based company known for its AI-based video content creation platform. This move by the American software giant aims to enhance Adobe’s offerings by integrating Rephrase’s technology platform and AI-powered video capabilities […]

Adobe Strengthens AI-Powered Video Capabilities with Rephrase.ai Acquisition

Adobe has successfully completed the acquisition of Rephrase.ai, a Bengaluru-based company known for its AI-based video content creation platform. This move by the American software giant aims to enhance Adobe’s offerings by integrating Rephrase’s technology platform and AI-powered video capabilities into Adobe Creative Cloud, their video editing platform.

Rephrase.ai offers a text-based video content generation platform that simplifies complexities and enables users to create high-quality professional video content. This acquisition is expected to significantly improve Adobe’s ability to provide AI-driven video content tools to their clients.

According to anonymous sources familiar with the discussions, most members of Rephrase’s team will join Adobe as part of this collaboration. However, specific financial details of the agreement remain undisclosed.

The acquisition highlights Adobe’s growing interest in generative AI and video tools. It also marks Rephrase as the first Indian startup that Adobe has acquired, as the company historically focused on such acquisitions in its main markets of the United States and Europe.

Rephrase.ai, the acquired company, operates as a platform for creating AI-driven synthetic video content. Their advanced generative AI technology specializes in producing highly personalized, high-quality video content for businesses worldwide. They have collaborated with numerous companies and organizations in creating award-winning campaigns. Rephrase was co-founded by Ashray Malhotra, Nisheeth Lahoti, and Shivam Mangla.

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